The British Shooting Show, held 12-14 February at Stoneleigh, saw a whole host of new product launches and exciting industry announcements, with organisers hailing it the best ever British Shooting Show.
There were product launches a plenty in the shotgun market. Browning made waves by unveiling an entirely new range of shotguns, called the B15, retailing at around the £10,000 mark. Blaser grabbed everyone’s attention with pyrotechnics and smoke machines, building up to a dramatic unveiling of the new F16, available in Game and Sporter models, from just £2,550. Meanwhile Perazzi added to its High Tech line of guns – the new Sporting model features a new action and unique flared rib. Caesar Guerini was showcasing the new Invictus V, a high-end version of the Invictus, and champion shooter Becky McKenzie was on the Zoli stand with the new Pernice 20-gauge game gun.
Over in ‘Airgun City’, Daystate launched a new airgun, similar to the Pulsar, but without the expense of its computerised components. The Renegade uses a Hybrid Trigger Unit, combining electronic and mechanical elements, and will retail for £1,290. And German manufacturer Weihrauch had a new air rifle, the HW110 PCP, with lightweight ballistic polymer chassis, retailing for £645.
Among the many other product launches, Vortex had no fewer than six new products on display. Highlights included the Razor HD LH riflescope, available in 3-15×42, 2-10×40 or 1.5-8×32, and the Diamondback binoculars, which have been completely redesigned. A new optical system gives better vision, and the new shape gives more room for your hands for a more comfortable grip.
“The 2016 British Shooting Show has been a great success, measured by the overwhelming amount of positive comments and messages received from visitors and exhibitors alike,” said the show organisers. “Preparations are already underway for the 2017 show with over 70 per cent of exhibitors having already confirmed their stands, some booking larger and additional stands with many more committing to the new three-year programme and booking up until 2019.”
For more industry news from the British Shooting Show, pick up the April edition of Gun Trade News, out now.