Game Fair plays down Brexit concerns

The managing director of The Game Fair, James Gower, has moved to remind industry leaders in the outdoors sector that Britain remains open for business, despite the uncertainty of Brexit.

Speaking at IWA Outdoor Classic, Mr Gower encouraged European industry partners to continue to support UK events including Britain’s premier countryside festival, which this year takes place at Hatfield House from Friday 26 to Sunday 28 July.

Mr Gower said: “It’s quite understandable that there is uncertainty around Brexit. The Game Fair continues to fly the flag for Britain, delivering the message to European traders that they still need a presence to ensure they don’t miss the best opportunity of the year to market their products and services in front of such a huge audience of countryside enthusiasts. With 120,000 visitors, no other countryside festival comes close to The Game Fair anywhere in Europe.”

“We have been explaining to international traders here in Germany that the UK is very much still open for business, no matter what people may fear could be the aftermath of Brexit.”

Since IWA, the Game Fair have signed up their 140th first-time exhibitor for the 2019 event. Mr Gower summarised: “Demand for exhibitor space has been unprecedented. That’s because our unique and special event is larger in scale, scope and stature than anything else on the calendar and has become a powerful marketing tool for a wide range of brands.”

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