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On Air: Brand Management

Airgun Shooter editor, Nigel Allen, looks at how branding is becoming an important part of the airgun industry. The word ‘brand’ is one of those corporate buzzwords that has changed in its application down the years. Derived from the iron-branding

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Posted in Comment

BASC gives guidance on Scottish airgun law

With airgun licensing set to come into force in Scotland this year, the British Association of Shooting and Conservation (BASC) has updated its guidance on the subject, helping shooters and businesses keep up-to-date with the new legislation. Airgun owners will

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Posted in Uncategorized

Webwatch: Marksman Pellets

Lincoln Jeffries, manufacturer of the famous Marksman airgun pellets since 1932, has launched a new website. A well-known landmark to many shooters in Birmingham, the company, which produces domed and pointed pellets in .177, .22 and .25 calibres for all types of airguns, will now be

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Posted in News

‘Service-based’ shops reap rewards

As the battle for high-street sales intensifies, retailers are increasingly turning to an ‘in-store experience’ to keep customers shopping, relying on services rather than just product and pricing, new evidence suggests. “In a world where it is increasingly important for

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Posted in News

Trade Secrets: Hydrotech

Hydrotech’s Matt King and Toni Day explain the benefits of purpose-made airgun charging kit and explain their quest to educate airgunners about how to fill their PCP. It’s often the most important working parts of a product that you notice

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Posted in Interviews

On Air: The Scottish airgun licence

With Scottish airgun licensing now a done deal, Scotland’s 350-plus registered firearms dealers are bound to face a barrage of questions from airgunners. Airgun Shooter editor, Nigel Allen, tries to provide at least some of the answers

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Posted in Comment

On Air: Bunny bonanza

Summer is here and airgun shooters are turning their attention to keeping rabbits in check. Mat Manning offers a few ideas for retailers to cash in on the coney crackdown

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Posted in Market Opportunities

Product spotlight: Air Arms HFT500

Air Arms has unveiled its latest model to appeal to the HFT crowd – it’s the aptly named HFT500 single-shot PCP, the HFT derivative of the S510 series.

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Posted in Market Opportunities

SHOT show news: Daystate Pulsar

Lighting up the airgun world at SHOT is Daystate’s new Pulsar, marking a new era for the Staffordshire manufacturer that ends development of its MK4 rifles

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Posted in News

Tactical thinking

Tactical-style airguns may not be to everyone’s taste, but do they have an important role to play? Mat Manning considers the argument for these controversial guns

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Posted in Comment
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