optics

IWA Roundup: Vortex

Two innovations were on show at the Vortex stand. First, a holographic sight that gives UK manufacturing a rare boost – though the unit is USA-manufactured, the reticle itself is made in the UK. It’s an impressive reticle, too, with

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Posted in Products

IWA round-up: Swarovski

Swarovski’s impressive stand proved to be a show highlight at IWA 2016, as the optics company launched a whole new range of scopes called the Z8i. With eight times zoom, these riflescopes feature improved optical quality and contrast, which, in

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Posted in News, Products

New Hawke brand at the Midland Game Fair

The Midland Game Fair, held 19-20 September at Weston Park, will be the first major consumer exhibition for the new Hawke brand. Consumers will be able to experience the new Hawke brand and full range of products, including the top-level

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Posted in News

Swarovski X5i

Designed specifically for long range shooting, the new Swarovski X5i riflescope offers high quality optics with precision and consistency, with 10 brightness levels. The scope is available in 3.5-18×50 and 5-25×56, both with 1/4 and 1/8 MOA impact point adjustment and

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Posted in Market Opportunities

Trade Secrets: Thomas Pehlke of Schmidt & Bender

Thomas Pehlke, area sales manager for Schmidt & Bender, talks about going solo in the UK market, the new Polar T96 and the future of optics technology

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Posted in Interviews

SHOT show news: Nightforce SHV

The emphasis for Nightforce Optics was its more affordable SHV models of riflescope

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Lightstream for sale

C&H Weston has announced it is looking for a buyer for the Lightstream brand of riflescopes.

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Posted in Market Opportunities

Product in focus: MTC Rapier 2

MTC’s Rapier laser rangefinder has entered its second generation

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Posted in Market Opportunities

Bushnell Bears all

USA optics giant Bushnell has signed up renowned TV outdoorsman Bear Grylls

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Posted in News, Products

CLA highlights: Sportsman Gun Centre

Sportsman Gun Centre had trade representatives from no fewer than four countries at its stand.

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Posted in News, Products
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