The Game Fair at Ragley Hall on 29-31 July is set to be a great opportunity for exhibitors to promote their shooting, hunting and sporting supplies. Home to the world famous Gunmakers Row, over 1000 outlets will be participating in a show that has already attracted a huge amount of consumer interest, with an estimated 120,000 visitors to attend and a predicted average visitor spend of £195.

The Game Fair’s Shooting Line has become a staple feature of the show for many years. It allows visitors the opportunity to have a mid-summer shoot out with competitions, have-a go-booths and demonstrations. It also boasts Europe’s longest shooting line, which is 585 meters long. A secure Gun Safe is located on Gunmakers Row, costing from £3, so it’s a great excuse for people to bring along their guns, or even try out new purchases.

Rob Fenwick, from EJ Churchill, said ‘To get involved in such a prestigious event is extremely exciting and we can’t wait to get stuck in building an incredible shooting line for 2016. There will be plenty of new surprises for both visitors and exhibitors so watch this space.”

The Clay Pigeon Shooting Association will also be a part of the shooting line in 2016, bringing their expert skills and their famous “Champion of Champions” competition, as well as the Colts Challenge and a have-a-go stand, where anyone can come and break some clays with help from one of their experienced, qualified coaches. For the price of £10 for Juniors or £12 for Seniors, anyone – whether young, old, experienced or novice – will get the chance to take on ten targets using a Zoli gun and Lyalvale Express cartridges, with all safety equipment provided.

This inclusive approach means that they’ll be plenty of opportunities to sell to enthusiastic, freshly minted shooters at The Game Fair. There’s also a strong presence from lots of intersecting industries, including fishing, gundog training, archery and falconry. This means The Game Fair will bring in a wide range of already-interested customers looking to invest in a new lifestyle choice.

It’s not just breaking clays that’s driving the shooting at Ragley; there will also be lots of airgun based attractions, including a 10 metre Olympic discipline rifle and pistol range, coaching and have-a-go events, as well as a speed based pistol range using C02 pistols. Another attraction will be a traditional bell target, as used in the sport dating back to the nineteenth century.

The show will also be catering to rifle shooters. Sporting enthusiasts will be brought in by the Double Deuce’s .22 firing range and safari exhibitors like Settler Safaris. Practical shooters who will be interested in the Countryman’s Corner and exhibitors on Gamekeepers’ Row.

With such a strong range of shooting attractions, and the long tradition of fieldsports promotion that is synonymous with The Game Fair, Gunmakers’ Row is shaping up to be a great sales opportunity this year.


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