Express yourself

Dupree Creative has helped re-launch Lyalvale Express after the company admitted it needed a reboot.

Dupree has helped create a fresh and original look for the cartridge company, a subtle update on the older branding style.

The revitalised Lyalvale designs emphasise the new dependability of the brand, backed by years’ worth of company experience, but brought up-to-date for the 21st century market.

Andy Wright, creative director at Dupree reveals: “Our research demonstrated the importance of confidence and reliability when choosing a cartridge, so we were keen to reflect this in the creation of a unique badge for the brand that both the trade and consumers could identify with and rely on.”