Deben Group Industries have announced a new distribution and marketing partnership with Air Arms which will take off on 1 August.

Deben will become the sole distributor to the UK Trade, with both teams working closely to coordinate marketing of the brand and development of the product range. Air Arms MD Claire West commented: “We are all super excited by the opportunity that this new partnership brings. Both our companies are strong British brands that have great track records. The combined mix of high-end affordable quality products, creative design and production prowess will help further enhance the service that we can provide to the Trade and in turn, their customers.

“We believe that this latest development will be great not only for ourselves but more importantly for the Trade. Both our companies have a very similar ethos. We both have a highly skilled and loyal workforce with a commitment to excellence and an ingrained passion for all things Airguns.

Ashley Walker, MD of Deben Group Ind. added: “We are very much looking forward to working with Air Arms in order to help grow this great British brand. We had been quietly dropping our non-core products over the past five years in order to concentrate on our market-leading Hawke Optics brand, but when this opportunity presented itself we knew it was one was had to take.”

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