While at IWA, GTN has learned that Sportsman Gun Centre (SGC) has landed the exclusive UK rights to distribute Perazzi from its new owners.
Owner Gary Lamburn told GTN that the changeover is immediate, but added that Perazzi would not be directly distributed via the SGC network, but would have its own distribution department and separate phone number.
SGC’s co-owner Aboo Cattran confirmed that while the Sportsman brand would not be directly involved in the deal, SGC would be providing financial and logistical support to the new venture.
Perazzi was previously being distributed in the UK by industry stalwart Mark Swift’s new startup Artemis Outdoors, which continues to represent major brands such as Bergara, Anschutz and Zbroia.
As we revealed in our cover story in the March 2024 edition of Gun Trade News, Czech defence and industrial company Czechoslovak Group agreed to acquire an 80% stake in Armi Perazzi in December.
CSG, owned by entrepreneur Michal Strnad, has seen rapid expansion thanks in part to sharp increase of supplies of equipment and ammunition to Ukraine as well as acquisitions.
Perazzi, which makes guns for top sport shooters and hunters, is based in Botticino in the northern region of Lombardy. The founding family retains the remaining 20% stake.
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