Claire West, head of Air Arms. has given an impassioned defence of her company’s recent performance on the Airgun World podcast. Fans of iconic brand Air Arms have been vocal in recent months, expressing their concern at her leadership and the direction of the company.
Claire told listeners to the podcast that while they may not like the new logo, there were good reasons for the change.
She also reassured listeners that Air Arms ‘partnership’ deal with Precihole Arms in India did not mean that the company would be outsourcing any of the production work on their current range of rifles, which she said would all continue to be made in the UK.
Claire also touched on the new Air Arms distribution model (revealed in GTN in June) which is now direct to dealers and reiterated that she felt that it offered the best deals for its customers.
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Who is Precihole?
The company was formed in 2012 when Dr. Y. P. Shirsat, a prominent personality in target shooting in India teamed up with India’s leading Deep hole drilling manufacturer, Precihole Machine Tools. Precihole Machine Tools with its engineering capabilities in precision component manufacturing, machine building and over two decades of barrel making experience was quickly able to augment Dr. Shirsat’s expertise and develop products for production.
Precihole Sports is the realisation of Dr. Shirsat dream of bringing world class target shooting equipment to India.
Its popular PX100 Benchrest model (pictured) retails at 36,499 rupees (£330) is a side-lever loading PCP air rifle with a multi-adjusted match grade trigger that is capable of up to 15ft/lb power and fires 80 pellets at full charge. It is a .177 with a 10-shot rotary cartridge.
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