The Game Fair 2020 has been postponed. 

An official statement due imminently is expected to confirm new July dates next year in the event’s regular slot. Gun Trade News managed to speak to the Managing Director of The Game Fair, James Gower, who confirmed that a formal letter from the Department for Digital, Culture, Media & Sport had verified there would be no assurances the event could run.

“I think all established events with more than 100,000 visitors received similar letters,” he told GTN. “Fortunately for us, our business remains robust enough to see a strong recovery next year and in our formal announcements we will also be able to confirm new partnerships and long-term strategy.

“Given the current difficulties the whole trade has been experiencing because of Covid-19, we are happy that we will be able to provide a positive outcome for our stakeholders. 

“In the meantime, anybody who has any concerns is welcome to speak to me. An email will go to all customers shortly with options available.”

A brief statement on the ticketing section of the Game Fair website reads: “Due to the Coronavirus pandemic, The Game Fair will be postponed until July 2021. The team will be making a formal announcement shortly which will include options and next steps for ticket holders.

“If you are happy to rollover your booking on to next year, you will not need to take any action and we will be in touch shortly. Otherwise, please sit tight and wait for communication direct from SeeTickets, on behalf of The Game Fair, informing you of the available options.

“Thank you for your support and understanding during this challenging time. We look forward to welcoming you to The Game Fair in 2021.”


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