In a letter seen today by Gun Trade News, Browning have confirmed that International Sports Brands Ltd (ISB) will no longer be distributing Browning , Winchester, Miroku nor Kite Optics in the UK. No reasons have been given for the decision beyond being “to improve ur customer service”. ISB had been Browning’s UK distributor for a number of years.
The news follows closely on from rival brand Perazzi’s announcement that it has switched distributor too, with this now a major shakeup in the way that shotguns are being distributed to the UK trade.
The letter, from Browning International’s CEO, reads as follows:
“Dear Business Partner, By this letter we would like to inform you that International Sports Brands Itd. (ISB Itd.) no longer represents Browning International SA in the UK as from today, March 18th, 2024. The brands BROWNING, WINCHESTER, MIROKU and KITE OPTICS will as from today be distributed by BWM UK, the subsidiary of Browning International. A new sales team will be set up in the coming weeks. Meanwhile you can always contact our Customer Service: Toll-free number: 0800 028 0234 e-mail: contact@browning-int.com The purpose of this reorganization is to improve our customer service. Please be ensured that we will make our upmost to make the transition period as short and
smooth as possible. We take this opportunity to thank you for the trust in our brands and wish you
excellent sales the coming months.”
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