Future Field Sports are proud to announce the third annual Great British Shooting Awards! 

The Awards aim is to give recognition to the products, organisations and people that make our industry tick. From cartridges to clothing, the awards will represent every corner of the market. 

Dedicated categories will showcase the achievements of the people who’ve really had a positive effect on the industry, whether in the fields of retail, gamekeeping and conservation

Building on the success of the first year, year two saw brand new categories to award even more businesses and individuals within the industry. The Great British Shooting Awards will set out for a third time to unite the greats of the gun trade and the entire world of field sports surrounding it.

Confirmed sponsors for 2021 are Pulsar (headline sponsor) and category sponsors so far are Rifle of the Year, ATN  and Outstanding Contribution to Conservation, Browning.

Please contact Toni Cole for any commercial opportunities on 0330 390 6579 or toni.cole@futurenet.com.

Last year’s award ceremony at the Great British Shooting Show in February



Trade nomination period
January 2021 – 3 weeks

Via Gun Trade News, the trade will receive details in January on how they can nominate a product, person and organisation for each category. Watch your inbox…

15 categories total. The same as last year.

Shortlist finalised
Once the nominations close, all nominations are consolidated and submitted to the Judging Panel for adjudication as per the category brief. Once the panel have decided the five shortlisted for each category they will be put to public vote, opening February 2021.


Voting 15 categories, 100% voted for by the public.
Voting open 5th February 2021

Voting close 7th March 2021
Voting hosted at:

The awards will be marketed across all Future Field Sports platforms, including Airgun Shooter, Sporting Rifle, Shooting Times, Sporting Gun, Shooting Gazette, Clay Shooting, The Shooting Show & The Airgun Show.

Those sponsoring and shortlisted will be supplied with marketing material.


All results will be compiled once the voting closes and sent to the judging panel for verifying. The Judging Panel will also decide the winner of the Lifetime Achievement Award.

The winners will be announced in a special virtual ceremony, details to be announced soon.

Great British Shooting Awards: Categories for 2021 

For all product categories, we are looking for products available in the UK, with a primary focus on the shooting, hunting or field sports markets

Shooting Apparel of the year

From technical to tweed, suits to socks – clothing and footwear designed specifically for the shooting market. All types of shooting – stalking, game, clay or target – and all price points considered

Rifle Ammunition of the year 

This category is for metallic rounds used in hunting, competition or training. We want to hear about brands, models and calibres that have really performed.

Shotgun Ammunition of the year 

In the second ammunition category we celebrate all manner of shotgun shells, from clay cartridges to pigeon loads to driven game and grouse. If it’s used and loved by the shooting public, it deserves to be nominated

Optics product of the year – Over £1,000

We celebrate the top-end optical products released in the year to September 2020 that run on traditional glass – be it a riflescope, binoculars, rangefinder or spotter. All countries of origin are considered.

Optics product of the year – Under £1,000

The very best of budget optics that really do the job and don’t break the bank. Once again, all optics that run on traditional glass are welcomed, as long as they don’t break the £1,000 mark.

Night vision product of the year

For the products at the forefront of the NV revolution, including image intensifier, digital and thermal. Which product has really innovated and pushed the boundaries the most?

Airgun of the year

Celebrating the variety in the airgun market – rifles and pistols; PCPs, springers, gas rams and CO2; hunting guns, plinkers, 10-metre and FT. But which airgun has had the most success with its target market?

Rifle of the year 

From .22LR up, we want the live-firing rifle that’s dominated the market for its intended use, whether that’s stalking, foxing or long-range targets. All price points eligible but it’s factory rifles only.

Shotgun of the year

Over-and-under, side-by-side or semi-auto – we’re looking for the shotgun that’s had the most success in its market, whether that’s winning international medals or attracting newcomers to shooting. Game and clay guns are eligible, in any gauge. Again, factory guns only, but all price points are considered.

Retailer of the year

Whether a newcomer or a industry stalwart, this is for the retailer that’s really gone the extra mile in attracting customers and presenting products in the best light. Any retailer that sells shooting equipment, accessories or apparel is accepted.

Gamekeeper of the year 

Recognising the work done by gamekeepers at the coal-face of land management every day. We want stories of keepers who clearly demonstrate the link between shooting and conservation, no matter the size of the estate or type of shooting.

Professional Stalker of the year

For an outstanding UK-based stalker – all species and parts of the country considered equally – who provides good PR for shooting, always puts a smile on clients’ faces, and knows deer management is about much more than pulling a trigger.

Outstanding contribution to conservation

Anyone, UK-based or abroad, who has been at the forefront of population-level conservation efforts – for huntable quarry species or otherwise. We’re specifically looking for people who back up their words and put their own time and resources into conservation.

Innovative product of the year

A new category added to reward innovative products in the shooting market. Ammunition, apparel, optics, firearms, accessories, and products not covered in any category are eligible – as long as they are a new release in 2019 and have really caused a stir. We’re looking for products that are set to play a big part in the  future of field sports. 

Life-time achievement

A special award to honour those who have dedicated their careers to serving the gun trade. By judgement of the panel only, but nominations will be considered.


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