Gun Trade News and The Game Fair have announced a partnership that will deliver a new trade-specific programme of benefits at this year’s fair, including events and dedicated spaces.

The partnership is designed to allow businesses in the gun trade to better make use of B2B networking opportunities at the fair, on top of the access to a predicted 120,000 visitors that it provides.

The Game Fair and Gun Trade News, alongside the Gun Trade Association, will co-host an informal event on the Thursday evening before the fair’s opening day, giving traders an opportunity to meet GTA council members and other businesses, and catch up with industry friends and colleagues.

Other elements of the partnership include a ‘trade only’ lounge extension to the Gunmakers’ Pub, for the exclusive access of the gun trade. It will provide a relaxed meeting space, food and drink, and phone charging points. Arrangements will be also available for wholesale companies to receive tickets, which can be used to invite retail guests to The Game Fair.

James Gower, The Game Fair’s managing director, said: “We have taken a lot of early bookings this year. The Game Fair consistently delivers the highest number of potential customers seen at any UK event over three days, giving exceptional value. This special new partnership, underlining our long-standing support for the shooting industry and field sports, will provide a number of additional benefits.”

The biggest country sports event in the UK, The Game Fair is expected to once again attract tens of thousands of visitors each day this year, when it takes place from Friday 26 to Sunday 28 July at Hatfield House in Hertfordshire.

Gun Trade News’s editor, Colin Fallon, said: “The Game Fair celebrated its 60th anniversary last year, and we mark our 25th this year. As such, it couldn’t be more fitting that we partner with The Game Fair now. It’s a true institution of the British countryside – in the ever changing world of fairs and shows, it’s a constant fixture as a rural meeting-place; for people and businesses alike.

“With that in mind, a dedicated meeting-place for those in the shooting industry was a natural addition.

“While The Game Fair has the countryside as a whole in its purview, the organising team have very much emphasised to me that it’s a show with shooting at its heart. Seeing their renewed efforts to support the shooting industry and make the whole three days a valuable experience for its punters and exhibitors alike has been heartening, and we are thrilled to be involved in a part of it.”


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