In a strategic move reflecting the evolving dynamics of the media landscape, Gun Trade News (GTN) has seamlessly transitioned to a digital-only format, marking a significant milestone in its illustrious history. The decision, propelled by the rising production costs of the print edition, has proven to be a resounding success, with the digital version garnering exceptional engagement and positive feedback.
As the print industry undergoes a transformative shift, GTN’s decision to go digital was a carefully considered response to the challenges posed by the increasing costs associated with traditional print production. Despite steadfast advertising revenue—GTN’s primary source of income—remaining constant, the magazine recognized the need for a more sustainable and forward-looking approach.
Since embracing the digital realm, the response from the gun trade community and beyond has been overwhelmingly positive. The recently released GTN96, the first digital-only edition, has received rave reviews.
One of the standout achievements is the outstanding open rate of our newsletter promoting GTN96, with an impressive 59% of our 4,500 digital subscribers actively engaging with the content. This remarkable level of interest underscores the resonance of GTN’s digital content within its dedicated community.
Equally, the statistics for reader engagement of the digital issue are nothing short of impressive. On average, readers spend over eight minutes immersed in the digital pages of GTN. This extended engagement period is a testament to the quality of content and the seamless transition from the traditional print format to the dynamic and interactive digital edition.
“I have to admit I was sceptical when it was first suggested we move to digital, but the level of uptake and the time spent by our readers on the digital version has surprised and pleased me. People clearly do engage with digital magazines, providing the content is properly relevant.” said editor Steve Faragher.
The success of GTN’s digital transformation not only attests to the resilience of the brand but also positions it as a trailblazer in the digital publishing landscape. As the gun trade industry continues to evolve, Gun Trade News stands tall, delivering cutting-edge content to its audience in a format that aligns seamlessly with the preferences of the modern reader. “We are delighted with the results of our transition to a digital-only format. The overwhelmingly positive feedback and the remarkable engagement statistics affirm our belief in the decision” adds Gemma Payne, Publisher at Gun Trade News.
For media inquiries, please contact the Editor: steve.faragher@guntradenews.com
For advertising opportunities please contact lee.hurst@thegamefair.org
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