Highland Outdoors has announced an exclusive new distribution partnership with the Kryptek Outdoor Group – technical hunting clothing, built on tactical military apparel.
Kryptek incorporates combat-proven features and designs in ultra-high-performance technical and tactical outdoor adventure apparel. “The concepts that spawn Kryptek products are forged in combat, from the punishing mountains of Afghanistan, through the vast desert plains of Iraq and on to the most hostile environments known only by a distinguished few,” according to the press release.
“What an opportunity – the Highland team are very excited to be working alongside the Kryptek Outdoor Group and pledge a substantial commitment to their products and brand. We relish the chance to increase Kryptek’s European market visibility, ensuring the Kryptek product range is readily accessible to UK and Irish consumers. From Battlefield to Backcountry, the Highland Outdoors team are delighted to welcome KOG to our industry leading portfolio, and with great optimism look forward to distributing their
products”. Steve Kelly (Highland Outdoors Group – Commercial Sales Director).
Kryptek CEO and Co-Founder Butch Whiting said:
“Kryptek is very excited about the relationship with Highland Outdoors that has been literally years in the
making! With the primary focus and starting point of distribution in the UK, Highland Outdoors’ best-in-class global network makes me confident we’ll see methodical and calculated growth across new territories, and this will become a significant relationship over the next decade!”
Kryptek COO Tim Piver added: “I am both proud and pleased to make this high-level announcement that the Kryptek brand of premium products is now paired with the strong and valued powerhouse UK company that Highland Outdoors has risen to be! The timing is perfect, and my confidence could not be
higher that Highland Outdoors will become synonymous with the increased success of the Kryptek name in the UK and Ireland.”
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