For over 15 years Outfit International has engaged Ewen Steel and Simon Esnouf as agents for the Great British Shooting Awards shortlisted Harkila and Seeland brands.

With both brands holding a strong position for in the UK shooting clothing market, Outfit International are adding further investment by forming Outfit International UK. 

The company will be led by Ewen as the sales director and Simon as the operations director for the UK as a whole. From their roles as agents in the north and south respectively, the duo have a wealth of knowledge, set to be strengthened by pairing the UK and Irish markets as one unit.

The head office will be based in Dorton, Bucks, and customers should expect “a more unified approach” in the future. Outfit International CEO, Valdemar Bardram commented: “I am really pleased that the market is growing so much in the UK and it makes sense to take ownership of the distribution and sales force to strengthen our presence in the market.

“We believe the investment is the right move for the business, and Brexit or not, the UK remains one of our largest markets. I feel that growth in inevitable and the future is exciting.”

For more information or questions, please contact Valdemar by phone on +45 43 410 410 or email 


Comments are closed