2021 marks the 125th anniversary of Rio Cartridges, one of the most iconic and historical brands of hunting and target shooting ammunition in Spain.

Rio’s new 125th anniversary packaging

Established in Madrid in 1896, this is a symbolic anniversary that shines a light on the longevity of Rio’s trajectory within the hunting and target shooting ammunition industry.

Since its inception, the brand has been closely linked to the explosives and powders industry through the Spanish Powder and Dynamite Society, famously founded in 1872 by Alfred Nobel.

Nowadays, RIO Cartridges has become a highly- regarded manufacturer within the shotgun shell industry. With its state-of-the-art manufacturing processes and its cutting-edge technology, Rio Cartridges has managed to earn the trust of demanding shooters and hunters in more than 100 countries worldwide.

Over these past 125 years, Rio has been developing one of the most complete ranges of shotgun ammo. The shooters who trust our brand

highlight the reliability and regularity of Rio products, which have become a favorite at the highest levels of shooting and hunting competitions even becoming a staple of the Olympic Games.

To celebrate this important milestone, Rio has launched a new logo commemorating its 125 years of existence to emphasize its long tradition and historic heritage.

“This anniversary fills the entire RIO Cartridges family with pride,” explains Rio’s Commercial and Marketing Director, Eduardo Hernando. “It is an honour to maintain historic continuity to this rich heritage and to all the people who have been part of this company. This milestone could not have been reached without the millions of shooters who were and still are loyal ambassadors for Rio.”

“We remain as enthusiastic as ever to continue at the forefront of this industry we hold so dearly and in order to commemorate this milestone we have planned a complete activities calendar that we will be revealing throughout the year.”


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