The much-loved celebration of the great British Countryside returns in 2021 taking place in the familiar surroundings of Ragley Hall, Warwickshire from 23rd – 25th July.

The Game Fair will host over 1,000 trade exhibitors, with new and exciting features on offer including the Optics Village, Totally Game in association with The Field Magazine, and the return of the much-loved BASC village.

Visitor favourite Gun Makers Row is already shaping up to be one of the fantastic attractions on offer with leading companies such as E. J. Churchill, John Rigby & Co., Boss & Co., Bonhams, CPSA, William Powell, and Longthorne Gunmakers, amongst the 650 exhibitors already booked. 

The Game Fair continues to be a prime opportunity for the industry to reconnect face to face with customers and trade representatives, stepping away at last from the Zoom meetings of 2020.

The show is annually attended by over 120,000 domestic and international visitors, 80% of which are already involved in one or more Fieldsports or Rural Activity, with an average spend of over £80 million each year. The Game Fair remains the leading platform for our industry.

If you are interested in booking a stand please email, choose your stand location at the point of booking and do so with confidence, knowing that you have the option to take up payment insurance protecting you if you are unable to attend the event due to specified unforeseen circumstances.

The Game Fair are delighted to announce their partnership with the ‘Gun Trade Association’ and ‘Gun Trade News’ delivering a bespoke Trade Pavilion.

The Gun Trade Pavilion will host receptions, presentations and networking events for trade visitors including some which will be held on the Thursday ahead of The Game Fair’s traditional Friday opening. A Trade Preview pass will be made available for trade applicants with accreditation and registration in advance.

Entering its 7th decade, The Game Fair offers an unparalleled opportunity to influence, network, trade and sell to a targeted, high net worth audience who are passionate about the countryside.

At its heart The Game Fair is a magnet for countryside enthusiasts who love to socialise, network and of course shop.


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