In November Swarovski Optik announced details of its exciting new ‘Gear’ collection, that attempts to extend its brand reach beyond the high-quality optics we associate it with and onto the accessories market.

BP backpack 30: All set for the outdoors

Promising to adhere to the principles of sustainability and a long life of use that make Swarovski optics so popular, the aptly-named ‘Gear’ range aims to be robust, durable and beautiful, and designed with the needs of outdoor sports people front and centre.

A spokesperson said: “As one of the world’s leading manufacturers of long-range optics, Swarovski Optic now offers more diverse equipment for unforgettable outdoor experiences: thought-out down to the last detail by the experts of the Tyrolean family business, with functional and attractive design, produced as sustainably as possible, robust, durable and beautiful.”

They continued: “Opening people’s eyes to the beauty of nature and inspiring them to love and care for the environment—this is what Swarovski Optic stands for and works for.

The new Gear collection reflects this deep conviction by providing nature lovers with the best possible equipment for their unforgettable outdoor experiences. The items are thus the perfect complement to our broad portfolio of long-range optical devices.”

The range started with a few chosen items and will be expanded during 2021.

To stock it please contact Swarovski on 0203 640 8400.


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