The Game Fair, Britain’s longest-running countryside event for shooting, hunting, fishing and country pursuit enthusiasts, has new investors.

Dubai-based World Media Group Ltd, has acquired a stake in the company that owns the much-loved festival of the countryside.  

WMG’s Chairman, Richard Hease, will chair the company going forward, working with the existing Managing Director and co-owner, James Gower.  Future Publishing, which also owns a share in the business, has appointed Jonny Sullens as their new Director to the board.

“I am more than pleased to welcome Richard Hease as Chairman. He has extensive experience in both business and consumer events in the UK and overseas,” said James Gower.  

WMG has invested in many business and consumer events both in the UK and overseas. On the consumer front, WMG has invested in River Street Media, previous owners of the Good Food Shows and Gardeners World until its sale to Immediate Media.

In the Middle East through its Turret Media investment it operated consumer events like the Taste of Dubai and Taste of Abu Dhabi for which it held a licence in the Middle East. Turret Media was acquired two years ago by its management team.

“I thought I had retired,” said Richard Hease, “But events are in my blood and I could not say no to James who has some great plans for developing the Game Fair business.  With Future Publishing as stakeholders, they bring a great set of industry titles to help develop and grow the company”, he added.

The recent acquisition of TI Media gives Future Publishing further strength in the countryside and fieldsports sectors, both digitally and in print. It now owns more than 220 brands globally, including The Field and Country Life, bringing The Game Fair to an unparalleled global audience. 

James Gower concludes: “These additions at board level strengthen an already experienced team. This is a pivotal new phase for The Game Fair we are excited about the future.”


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