In reaction to the Government’s announcement last night, The Game Fair team has confirmed that the event will be going ahead safely as planned, from Friday 23 to Sunday 25 July at Ragley Hall in Warwickshire.

Back in March, The Game Fair received official ‘We’re Good To Go’ certification from VisitBritain, the industry standard and consumer mark to provide confidence when restrictions are lifted. Events such as The Game Fair, agricultural shows, flower and garden shows, were previously sanctioned as part of the Government’s Phase 2 relaxations announced on 12 April with greater freedoms given as part of May’s Phase 3 measures.

New for 2021, The Game Fair has added an outdoor cinema, more restaurants and 250 first-time exhibitors to the regular line-up. Between £60-80m is expected to be spent at the event and a similar amount spent in the local economy giving the region a much need boost.

“We have been overwhelmed with positive support and reaction,” commented Managing Director, James Gower, adding: “The Game Fair team have already planned and implemented additional measures to safeguard and reassure our visitors and exhibitors.

“These include providing additional toilets and showers with increased cleaning protocols. Freedom Day on 19 July will be an added bonus and The Game Fair will be there to help people celebrate.”

The Game Fair’s Head of Marketing Gemma Payne said: “With foreign holidays in doubt the team have seen unprecedented demand for hospitality, camping and glamping, with ticket sales soaring, demand has never been greater. We can’t wait to welcome you back to The Game Fair.”

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