Westley Richards & Co has announced it will be exhibiting at the Game Fair in 2025. Its Global Brand & Creative Director Stephen Humphries told Gun Trade News: “”The Game Fair is an essential platform for connecting with individuals who truly understand and value the tradition of British gun making.”
Gun Trade News understands that it was the lure of the new premium section of Gunmakers’ Row that finally convinced Westley Richards to join the many other gunmakers who already exhibit regularly at the show.
“The new premium section of Gunmakers’ Row reflects the level of excellence we strive for in everything we do,” confirmed Humphries. “We are delighted to participate in this thoughtfully curated space that aligns perfectly with our ethos. The Game Fair’s commitment to fostering conversation around conservation, sustainability, and the future of shooting aligns seamlessly with our own values, making this partnership a natural fit.”
The premium section of Gunmakers’ Row has been designed to provide exhibitors with an elevated experience through enhanced structures, seamless logistics, and minimal setup effort, allowing companies like Westley Richards & Co. to focus on showcasing their fine craftsmanship and engaging with the ideal audience in a setting befitting their stature.
James Gower of the Game Fair told us: “We are thrilled to welcome Westley Richards to our new premium section of Gunmakers’ Row.” Gower went on to say: “this exciting addition to The Game Fair showcases our commitment to providing exhibitors with a world-class platform that celebrates the rich heritage of shooting while addressing its modern-day challenges and responsibilities. With conservation, environment, and sustainability at the heart of our mission, The Game Fair continues to be the perfect gathering point for promoting these critical conversations and actions.”
The Game Fair has long been a cornerstone of the rural calendar, bringing together enthusiasts, professionals, and stakeholders from across the fieldsports, conservation, and countryside communities. It provides an unrivalled opportunity for debate, education, and promotion of shooting as an integral component of the UK’s environmental ecosystem, highlighting its critical role in conservation and sustainability.
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