Established to act on the behalf of the shooting community, the British Game Association (BGA) will officially launch in April aiming to promote the consumption of game and secure the future of the industry.
The not-for-profit organisation is headed up by Tom Adams, who previously worked for GunsOnPegs, is heading up the initiative. He commented: “The BGA will increase the value of shot game by seeking new markets both in the UK and internationally, linking consumers with processors, promoting the health benefits of eating game, and challenge public perceptions of game meat.”
Acting as the official marketing board for game meats, the BGA will also operate a ‘British Game’ assurance scheme, which will advertise to game consumers, guns and the public that shoots are operation within the BGA’s standards.
BGA shoots will be backed by online registration, tiered membership subscriptions, and hit the BGA Shoot Standard under the ‘British Game’ logo. Shoots that are met with credible complaints and found to be operating outside the Shoot Standards will have their membership revoked and the BGA will publish details of any complaint that is upheld.
The BGA has already garnered support from key individuals and organisations, and is continuing to build its experienced board from the fields of PR, fiance and business ahead of its spring launch. All shooting-related businesses are being approached for their involvement and support as well.
Tim Bonner, CEO of the Countryside Alliance, commented: “The future of shooting relies on the industry addressing the two key issues of game marketing and standards. The BGA is exactly the vehicle needed to deliver self-regulation of shoots, ensuring a strong market for every bird shot.”
Peter Glaser, Chairman of BASC added: “We welcome initiatives which raise standards for shooting and ensures that everything shot goes into the food chain. The link between shooting and food is the foundation of shootings present and future.”