The announcement was made on the organisation’s website, saying: “The decision has been taken by the CLA Board after the event failed to generate enough income in each of the last three years.”
“Unfortunately an increasingly crowded summer calendar of outdoor events has contributed to falling attendance in each of the last three years,” said Helen Woolley, director general of the CLA. “This has led to the event failing to generate enough income and has made the event financially unsustainable.”
Although it is clear that the CLA will not continue to own and run the show in its current form, the organisation has said it will enter a “period of consultation in which we will invite proposals from other organisations on how the Game Fair might be able to continue.”
The full statement can be read on the CLA website.