As one of the UK’s largest firearms distributors the Cheshire-based company was appointed sole UK distributor of the American rifle brand in 2011. Savage is now a hugely popular choice in the UK. With nearly 125 years of history, the company has gone from strength to strength and is one of the largest producers of sporting arms in the world today.
Savage’s marketing agency for Europe, Outdoor Marketing International GmbH, commented: “We’re very happy that Edgar Brothers has won this well-earned award, a company that has done so much to establish the Savage brand in a very competitive market. Many rifle shooters are loyal to brands that have been available to the UK for longer than Savage, but it is testimony to Edgar Brothers’ great sales and marketing team that an increasing number of people are aware of the unique features that make Savage rifles such strong performers, and that the brand has developed a loyal following in recent years.
Under the auspices of the Vista Outdoors Group, which Savage is now a part of, the products have been developed into leading rifle brand, and the outstanding features such as the AccuTrigger and Accustock are finding traction both at home in the US and in Europe.”
Edgar Brothers’ managing director, Derek Edgar, added: “Savage has a long and rich history, but is not a company that rests on its laurels. It is continually renewing and refreshing its designs and building on its reputation as a premium rifle maker. Everyone at Edgar Brothers are incredibly honoured to have received this award, and we’re excited to see what the future brings for Savage rifles in the UK.”