Unveiled at SHOT, Swarovski’s Personalised Ballistic Cam (PBC) is an aftermarket accessory for all Swarovski riflescopes with ballistic turrets.
Customised to the shooter’s individual scope, rifle and ballistic data, the cam is engraved with bespoke shooting distances, allowing hunters to instantly dial in to the correct distance without having to spend time making calculations and potentially wasting a shooting opportunity.
It’s the high-end optics company’s latest means of making more hunters confident to take ethical shots at slightly longer ranges.
Swarovski says it will sell the PBC through “specialist retailers” from March, with a retail price of £105.
Swarovski 01737 856812 www.swarovskioptik.co.uk