With manufacturers, distributors and retailers in the shooting industry all keen to get involved, the UK Game Fair’s Gun Quarter is shaping up to be not just an unparalleled shooting retail experience for visitors, but also a global showcase for the very best names in country sports.
Renowned optics manufacturer Swarovski will be a flagship exhibitor at the UK Game Fair 2016, with a significant presence at the show including exhibition space and sponsorship.
The world-renowned Austrian firm is instantly recognisable to fieldsports followers as a producer of top-end riflescopes, binoculars and spotters. Globally, the business also has significant influence in a number of other sectors, from jewellery to lighting all the way to the movie industry.
“We’re happy to be joining the UK Game Fair and to be sharing in its success,” said Peter Antoniou, Swarovski’s UK head of optics. “I’m excited by finally making the decision and going with the UK Game Fair, and looking forward to a fantastic three days at Stoneleigh.”
The UK Game Fair team is also pleased to welcome an icon of British manufacturing in BSA Guns, the Birmingham-based airgun firm that manufactures its PCP airguns at its HQ to this day. BSA and Gamo will take a significant presence at Stoneleigh that will include a range of both brands’ airguns, as well as a selection of BSA-branded optics.
“I’m pleased to confirm that as the UK’s largest airgun company, BSA will be attending the UK Game Fair,” said BSA’s director, Simon Moore. “It seems entirely sensible that we are exhibiting, considering the great relationship we have with Blaze Publishing [owned by UK Game Fair founder, Wes Stanton], particularly through their publications Airgun Shooter and Gun Trade News.
“BSA have worked closely with the UK Game Fair over the past weeks to deliver a presence at this show that is worthy for the show itself, the BSA brands and the public.”
Ladds Guns, The Gunshop Rugby, Stutley Gun and Marsh Farm are among the retailers who have pledged to display guns on 22-24 July – plus a myriad clothing, accessories, fishing tackle and food and drink retailers.
Organisers of the UK Game Fair have planned a concerted, widespread promotional campaign to ensure they deliver a substantial and high-quality audience to their exhibitor base on 22-24 July.
Covering geography- and market-specific promotion, with a mixture of advertising and editorial content across print media, radio, online, and live events, the UK Game Fair’s promotional activities are already in full swing and promise to get even more extensive as we near the fair dates.
The UK Game Fair has booked a comprehensive campaign with the Touch FM radio network, which covers Warwickshire and the Midlands. This includes not just on-air advertising but also editorial features such as fieldsports-themed challenges involving the stations’ presenters – and Touch FM will also broadcast live from the UK Game Fair on Friday 22 July. Cementing its wider media appeal, the UK Game Fair has appointed award-winning agency Liquid PR to maximise its mainstream media opportunities, and they have already secured coverage in a range of regional and sector-specific outlets.
In print, the UK Game Fair launched its own fieldsports newspaper, the Game Fair Gazette, carrying news about the UK Game Fair and its exhibitors, advertisements for exhibitors and prominent organisations, and features relevant to its audience. With a print run of 100,000 copies, Game Fair Gazette has a vast distribution list spanning the shooting, fishing, gundog and hunting sectors.
In the fieldsports press, the UK Game Fair has secured a widespread advertising presence, reaching all sectors of the countryside market. Titles carrying UK Game Fair advertising include Shooting and Conservation, Pull! magazine, Gun Trade News, Sporting Rifle, Airgun Shooter, iShoot, Trout & Salmon, Trout Fisherman, Countryman’s Weekly, Fieldsports, Gun Trade World, Countryside Alliance magazine, the CLA’s Land and Business magazine, and the GWCT’s title Gamewise. An organisational partnership with Blaze Publishing means the UK Game Fair’s promotional presence is not limited to advertising – it also includes substantial editorial coverage in print, on the web and on social media, and access to an immense base of consumer data with a strong slant towards the shooting market.
In addition, the UK Game Fair’s own online presence has gathered a massive following. The fair’s Facebook page has nearly 25,000 likes at the time of going to press, having started with zero less than six months ago. Its Facebook posts have a reach of up to 70,000, and new posts are published every day with the specific aim of promoting UK Game Fair exhibitors to a fieldsports-focused audience. The UK Game Fair’s own email distribution list boasts more than 25,000 opted-in recipients, and further promotes exhibitors and show content every week.
The UK Game Fair has enjoyed a presence at major live events in the fieldsports calendar, including the British Shooting Show in February and The Big One in March. Next is the BASC Gamekeepers’ Fair, taking place at Catton Park on 16-17 April, at which show staff will once again meet the fieldsports-loving public, discuss plans with confirmed and potential exhibitors, and distribute copies of Game Fair Gazette.
For more information on the UK Game Fair, go to www.ukgamefair.com. To book your stand space, call Jag or Hannah on 01926 339808.