A recession can be the best time to advertise – here’s why

With the talk of an economic recession being inevitable, many companies will look to cut advertising spend – but this is why you should maintain your advertising efforts – and even increase them! The coronavirus outbreak has caused a global

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Posted in Comment

GTN reflects on ad spends: ‘It’s just not the same’

Ad spends are up again across the trade – but once this figure would have been the norm and not a peak, as Gun Trade News editor Colin Fallon reflects Advertising is up for the second month in a row,

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Posted in Business

Quality over quantity

Beneath another mediocre set of advertising results lies evidence of a reader base willing to spend money, finds Colin Fallon  We reach what T.S. Eliot dubbed the cruellest month, and as with previous years, it hasn’t exactly been kind to

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Posted in Comment

Gunstar reveals ongoing improvements

Online gun listings site Gunstar has shared details of developments to its website, being made as a result of a customer survey.

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Posted in News

Watch your marketing language

How do we market our products in the airgun industry? Is there more we can be doing, and what can we learn from other industries? Nick Robbins finds out

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Posted in Features
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