Ad spends are up again across the trade – but once this figure would have been the norm and not a peak, as Gun Trade News editor Colin Fallon reflects Advertising is up for the second month in a row,…
advertising
GTN reflects on ad spends: ‘It’s just not the same’
Tagged with: ad spend, advertising, business, clay shooting, gun trade news, Hawke, retailers, thomas jacks
Posted in Business
Posted in Business
Quality over quantity
Beneath another mediocre set of advertising results lies evidence of a reader base willing to spend money, finds Colin Fallon We reach what T.S. Eliot dubbed the cruellest month, and as with previous years, it hasn’t exactly been kind to…
Tagged with: advertising, british shooting show, doe cull, hunting clothing, IWA, northern shooting show, nv/ti, product launches, rifleman, shooting press, Sporting Rifle, sporting shooter, The Game Fair
Posted in Comment
Posted in Comment
Watch your marketing language
How do we market our products in the airgun industry? Is there more we can be doing, and what can we learn from other industries? Nick Robbins finds out
A recession can be the best time to advertise – here’s why
With the talk of an economic recession being inevitable, many companies will look to cut advertising spend – but this is why you should maintain your advertising efforts – and even increase them! The coronavirus outbreak has caused a global…
Posted in Comment