advertising

GTN reflects on ad spends: ‘It’s just not the same’

Posted on June 20, 2019 by towens — No Comments ↓

Ad spends are up again across the trade – but once this figure would have been the norm and not a peak, as Gun Trade News editor Colin Fallon reflects Advertising is up for the second month in a row,…

Tagged with: ad spend, advertising, business, clay shooting, gun trade news, Hawke, retailers, thomas jacks
Posted in Business

Quality over quantity

Posted on April 30, 2019 by towens — No Comments ↓

Beneath another mediocre set of advertising results lies evidence of a reader base willing to spend money, finds Colin Fallon We reach what T.S. Eliot dubbed the cruellest month, and as with previous years, it hasn’t exactly been kind to…

Tagged with: advertising, british shooting show, doe cull, hunting clothing, IWA, northern shooting show, nv/ti, product launches, rifleman, shooting press, Sporting Rifle, sporting shooter, The Game Fair
Posted in Comment

Gunstar reveals ongoing improvements

Posted on October 1, 2014 by Colin Fallon

Online gun listings site Gunstar has shared details of developments to its website, being made as a result of a customer survey.

Tagged with: advertising, buy, for, gun, guns, Gunstar, listings, sale, sell, website
Posted in News

Watch your marketing language

Posted on January 29, 2014 by Colin Fallon

How do we market our products in the airgun industry? Is there more we can be doing, and what can we learn from other industries? Nick Robbins finds out

Tagged with: 2014, advertising, airgun, campaign, launches, marketing, new, releases
Posted in Features