
Ad spends are up again across the trade – but once this figure would have been the norm and not a peak, as Gun Trade News editor Colin Fallon reflects Advertising is up for the second month in a row,…
Beneath another mediocre set of advertising results lies evidence of a reader base willing to spend money, finds Colin Fallon We reach what T.S. Eliot dubbed the cruellest month, and as with previous years, it hasn’t exactly been kind to…
A recession can be the best time to advertise – here’s why
With the talk of an economic recession being inevitable, many companies will look to cut advertising spend – but this is why you should maintain your advertising efforts – and even increase them! The coronavirus outbreak has caused a global…
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