Air Arms

This month’s movers and shakers

The latest in trade changes and opportunities in wildlife conservation. The Gun Trade Association have announced the appointment of Ben Tolhurst as Marketing and Communications Officer.  Ben will be responsible for communicating with media outlets, attending trade shows, providing marketing

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Posted in News

Auction news and big game issues

Diggory Hadoke explores auction trends and the public threats that can impact big game industries. Recently, Gavin Gardiner put up a significant collection of air rifles for sale by internet bidding, prior to his 1 May London auction at Sotheby’s

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Posted in Comment

The Cream of the Airgun Crop

The winners of the inaugural Great British Shooting Awards will be announced in less than a month. With just a few days of voting remaining, Mat Manning takes a look at the airguns that made the final cut Zbroia Hortitzia 

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Posted in Comment

Air Arms Announce UK Distribution Partnership

Deben Group Industries have announced a new distribution and marketing partnership with Air Arms which will take off on 1 August. Deben will become the sole distributor to the UK Trade, with both teams working closely to coordinate marketing of

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Posted in Business, Products

Adras air arms adaptor

The ADRAS bipod is now usable with Air Arms rifles, thanks to the new Weaver rail adaptor that The Shooting Party has brought out. “We were contacted by a large number of shooters who wished to mount an ADRAS on

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Posted in Products

West’s Next Steps

Gun Trade News interviews charismatic Air Arms MD Claire West

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Posted in Business, Features, Interviews

On Air: Brand Management

Airgun Shooter editor, Nigel Allen, looks at how branding is becoming an important part of the airgun industry. The word ‘brand’ is one of those corporate buzzwords that has changed in its application down the years. Derived from the iron-branding

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Posted in Comment
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