Armex

Armex Expand Brand Listings

Airgun distributors Armex have agreed to begin distribution of Gletcher replica airguns in the UK from 1 July. Armex’s Peter Jackson commented: “We are delighted and very proud to be distributors in the UK of the Gletcher range of replica

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Posted in News, Products

Umarex Shuffles Sales Pack

Umarex have announced that John Rothery will exclusively take on its product range of airguns and handle the service for all officially imported Umarex products. The German airgun giant said this was “the final in Umarex’s reorganisation of activities in

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Posted in News

Rotex RM8 Varmint Hunter Kit

Package deals are an increasingly popular way of selling air guns, and this new kit from Armex shows the trend isn’t going away any time soon. Featuring the new style model of Varmint, with synthetic thumbhole stock, the kit also

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Posted in Market Opportunities

On Air: Brand Management

Airgun Shooter editor, Nigel Allen, looks at how branding is becoming an important part of the airgun industry. The word ‘brand’ is one of those corporate buzzwords that has changed in its application down the years. Derived from the iron-branding

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Posted in Comment

Armex ‘club’ takes the fight to grey importers

A new scheme for dealers and end-users of Armex products aims to thwart grey importers by giving legitimate buyers a host of benefits. The Armex Privilege Members Club, active from 1 March, will see a membership card shipped with every

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Posted in News
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