Theoben has long been absent from the British scene but that’s about to change. Mat Manning talks with Stuart Grant of Elite Optical as the business prepares for the next chapter in the brand’s history. The news of Elite Optical…
brand
Elite Optical’s Stuart Grant interview w/ Mat Manning
Tagged with: air rifle, airgun, airgun shooting, airgunning, brand, british, elite optical, Hunter, hunting, Mat Manning, pcp, products, shooting, stuart grant, theoben
Posted in Interviews
Posted in Interviews
Behind the scenes at BSA – the GTN interview
We got the opportunity this month to sit down and virtual chat to managing director Simon Moore and head of sales and marketing Jon Hatton about the recent and less recent history of this fine old British brand. BSA has…
Tagged with: air pistol, airgun, barrels, brand, british, british shooting show, Browning, BSA, bullpup, daisy, firearms, gamo, gmk, gtn, guns, jon hatton, karl waktare, lee enfield, lockdown, moderator, pcp, pellet, product range, products, r and d, rifle, sales, scope, shooting, simon moore, stock, winchester
Posted in Interviews
Posted in Interviews
Minox Launches New Brand Identity
Minox have reimagined their brand identity, creating a presence that focuses on the person, the hunter, and the outdoor enthusiast. With a new targeted message, the Minox brand aims to be seen as a shooting ‘companion’ to support your hunting…
On Air: Brand Management
Airgun Shooter editor, Nigel Allen, looks at how branding is becoming an important part of the airgun industry. The word ‘brand’ is one of those corporate buzzwords that has changed in its application down the years. Derived from the iron-branding…
New Hawke brand at the Midland Game Fair
The Midland Game Fair, held 19-20 September at Weston Park, will be the first major consumer exhibition for the new Hawke brand. Consumers will be able to experience the new Hawke brand and full range of products, including the top-level…
ASI distributes Huglu shotguns
Anglo-Spanish Imports is the new UK distributor for Turkish shotgun brand, Huglu.
Managing the marketing mix
Julie Dupree tells Gun Trade News about the past and future of Dupree Creative, how it comes up with its marketing campaigns, and what goes into creating a brand identity
As Good As New
Are you contemplating a rebrand? Perhaps your company doesn’t inspire you anymore? Maybe you feel like the aesthetics don’t reflect your values, or you’re branching into new territories – such as new products or locations. But whether you are merging…
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