brand

Behind the scenes at BSA – the GTN interview

We got the opportunity this month to sit down and virtual chat to managing director Simon Moore and head of sales and marketing Jon Hatton about the recent and less recent history of this fine old British brand. BSA has

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Posted in Interviews

Minox Launches New Brand Identity

Minox have reimagined their brand identity, creating a presence that focuses on the person, the hunter, and the outdoor enthusiast.  With a new targeted message, the Minox brand aims to be seen as a shooting ‘companion’ to support your hunting

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Posted in News

As Good As New

Are you contemplating a rebrand? Perhaps your company doesn’t inspire you anymore? Maybe you feel like the aesthetics don’t reflect your values, or you’re branching into new territories – such as new products or locations. But whether you are merging

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Posted in Comment

On Air: Brand Management

Airgun Shooter editor, Nigel Allen, looks at how branding is becoming an important part of the airgun industry. The word ‘brand’ is one of those corporate buzzwords that has changed in its application down the years. Derived from the iron-branding

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Posted in Comment

New Hawke brand at the Midland Game Fair

The Midland Game Fair, held 19-20 September at Weston Park, will be the first major consumer exhibition for the new Hawke brand. Consumers will be able to experience the new Hawke brand and full range of products, including the top-level

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Posted in News

ASI distributes Huglu shotguns

Anglo-Spanish Imports is the new UK distributor for Turkish shotgun brand, Huglu.

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Posted in News

Managing the marketing mix

Julie Dupree tells Gun Trade News about the past and future of Dupree Creative, how it comes up with its marketing campaigns, and what goes into creating a brand identity

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Posted in Interviews
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