What will retail look like as lockdown eases?

“So, this masked man walks into a gunshop,” may sound like the start of a bad joke, but it could be about to get deadly serious. Stuart Farr explores some of the issues that may face retailers when they reopen

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Posted in Legal

New for Autumn: Harkila Pro Hunter

Harkila will be launching the exciting and innovative New Autumn/Winter 2018 collection at this years GWCT Scottish Gamefair. Visitors to stand G60 can enter into a competition to win a new Pro Hunter Move Jacket worth £489.99. There will also

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Posted in Products

RealTree Edge Camouflage

RealTree, one of the pioneering companies behind camo patterning have introduced one of their most ambitious patterns to date, RealTree Edge.

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Posted in Market Opportunities, Products

Woodline Beavertail jacket

This unique Beavertail camouflage jacket is made by Woodline of Sweden and is completely wind and waterproof, thanks to the M-Tec membrane. The material is stretchable, making it comfortable and unrestrictive in the field. Other features include an adjustable belt

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Posted in Market Opportunities

Driven by passion

Renowned for product innovation and for supplying functional, practical hunting and shooting clothing at sensible prices, Deerhunter now distributes its products to over 40 countries. Lars Borch, sales and marketing manager, tells Helena Douglas how the company evolved

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Posted in Interviews

IWA News: Hamilton Shooting

Hamilton’s flagship product, the Slipstand, was lauded by many as the accessory of 2013. At IWA, the company unveiled its long-awaited Rifle Slipstand

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Posted in News, Products

Product stop press: Hatsan Muddy Girl

Hatsan is thinking pink with the new Hatsan Escort, finished in Muddygirl camouflage.

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Posted in News, Products

Jack Pyke pulls pattern over legal dispute

Camo clothing label Jack Pyke says it is discontinuing its Wild Trees Grassland pattern after a legal pursuit from Realtree.

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Posted in News

What’s the point of PR?

PR and marketing agencies – and the companies who use them – tell Gun Trade News what the role of an agency should be and how it works for them. Getting the right message across in today’s information-saturated world is more important than ever. Employing

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Posted in Interviews
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