marketing

Behind the scenes at Leupold Optics

Sporting Rifle’s Thomas Nissen visits one of the world’s largest manufacturers of hunting optics, Leupold Optics. The optical manufacturer Leupold Optics—or Leupold & Stevens Inc, as the company is actually known—is located in a beautiful industrial neighbourhood in the northwest

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Posted in Features

Artemis Black Box

With the summer drawing to close, shooters want to maximise their time shooting. However they can often find themselves spending valuable shooting time getting their PCP filled up. Sportsmarketing have now introduced a solution to provide endless shooting no matter

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Posted in News, Products

Express yourself

Dupree Creative has helped re-launch Lyalvale Express after the company admitted it needed a reboot.

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Posted in News, Products

Watch your marketing language

How do we market our products in the airgun industry? Is there more we can be doing, and what can we learn from other industries? Nick Robbins finds out

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Posted in Features

Bisley’s bright future

An organisation fighting against the negative perceptions of many shooters, the UK’s National Rifle Association is undergoing a ‘change to survive’ programme. Helena Douglas asks Andrew Mercer, its new chief executive, what he plans to do with this 150-year-old association

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Posted in Interviews

Brothers in arms

Choosing a suitable distributor can be a minefield, especially if you are not familiar with the territory. It’s worth noting that retailers buy from distributors for reasons other than the products they provide. A good distributor provides a number of advantages that cannot be obtained from

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Posted in Interviews
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