Minox Launches New Brand Identity

Minox have reimagined their brand identity, creating a presence that focuses on the person, the hunter, and the outdoor enthusiast.  With a new targeted message, the Minox brand aims to be seen as a shooting ‘companion’ to support your hunting

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Minox DTC 395 Observation Camera

With the new game and observation camera Minox DTC 395, Wetzlar have launched a new model that boasts a fast and easy operation thanks to its intuitive handling. The Minox DTC 395 is equipped with a specially optimized 2-megapixel sensor

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Posted in Products

Das Gewuhr der Leute

Blaser Sporting Limited are continuing to enjoy success with the entry-level Mauser M18 rifle. Launched by Mauser at their native IWA Show in March, the M18 has quickly established itself as being ‘das Gewuhr der Leute’ – The People’s Rifle.

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Posted in Market Opportunities, News, Products

IWA Roundup: Minox BL

An update to the entire Minox BL binocular range was released – following the modern trends for stable, ergonomic optics, the range is now available with a double bridge. This spans the entire product line from 8×33 all the way

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Posted in Market Opportunities, Products
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